Sky x LEGO F1

As part of the British Grand Prix celebrations, Sky and LEGO partnered to deliver a dynamic, family-friendly activation at Battersea Power Station, blending the thrill of Formula 1 with LEGO’s creativity and Sky’s cutting-edge media experiences.

At the heart of the activation was a fully branded mobile news van, giving fans the chance to step into the shoes of an F1 pundit. Visitors could record their own pre-race interviews using a professional setup that included a teleprompter, green screen, and broadcast-quality microphones. Once complete, participants viewed their personalised videos on screen and had the option to share them with friends and family, creating a unique keepsake that captured the excitement of the day.

The experience was designed to be fun, interactive, and memorable, offering fans a rare opportunity to feel part of the Grand Prix action. Families embraced the chance to create their own Sky Sports-style moment, adding a personal twist to the celebrations and leaving with something they could treasure long after the event.

Mission Events managed the mobile studio experience from start to finish. Our on-site team represented Sky as brand ambassadors, ensuring the activation ran smoothly and that every participant enjoyed a seamless experience. From technical oversight to engagement support, we worked closely with Sky to maintain high standards and deliver an activation that reflected the energy and excitement of the British Grand Prix.

The activation combined creativity, interactivity, and meticulous planning to deliver an experience that fans genuinely loved. Families left with personalised videos and lasting memories, while Sky and LEGO created an innovative and engaging way to connect with their audience during one of the most exciting weekends in the sporting calendar.